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As tracking tightens and third-party signals fade, the brands compounding growth are the ones that turn every visit into a consented relationship. First-party and zero-party data aren’t “nice to have”—they’re the engine of efficient acquisition and profitable retention.   Value exchange beats pop-ups. People will share data if they get something real back. Replace generic […]

 Short-Form Video + Creators: Turn Scrollers into Buyers in 90 Days Short-form video isn’t just for awareness anymore—it’s a full-funnel engine. Platforms are pushing in-app shopping and creator tools, while brands that systematize content learn faster and scale cheaper than classic ads. Build a modular creative system. Script in blocks: hook (0–3s) → setup (3–6s) → proof/demo

If your organic traffic has felt wobbly lately, you’re not alone. Google’s AI Overviews and the new AI Mode are changing how people search and how clicks flow. The headline: users are asking more complex questions and staying on Google longer—great for searchers, tougher for publishers. Google reports higher satisfaction and usage where AI Overviews

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